The Artioli logo represents far more than a visual mark; it is a living testament to a generational legacy. Every line, every curve, carries a story of heritage, continuity, and passion.
Originally conceived as an intertwined “A” and an inverted “V”, the design paid homage from Severino Artioli, the founder, to his son and second generation of the legacy Vito Artioli, whose vision and dedication were crucial for the company. Yet, beyond this initial symbolism, the logo holds a second, deeper layer of meaning: the repetition of the letter “A.”
This repetition is not accidental. It reflects the strength of the Artioli family itself: Andrea, and the new generation, Alberto, and Alessandro. Each “A” is a tribute to the hands and hearts that continue to shape the brand, ensuring that the family’s vision remains woven into its very identity.
A Symbol of Continuity and Excellence
The Artioli logo is more than an emblem of recognition; it is a promise of permanence. It embodies:
Continuity as a lineage of artistry passed down with respect for tradition.
Passion as a commitment to the craft, alive in every creation.
Excellence as an uncompromising standard that defines the maison.
Through its symbolism, the logo becomes a declaration that Artioli is not bound by time, but enriched by it. An emblem that grows more meaningful with every generation.
The Family Signature of Luxury
At its core, the Artioli logo is a family signature, a seal of authenticity that connects past, present, and future. It is the bridge between heritage and innovation, between the artistry of Vito Artioli and the forward vision of Andrea, the innovations of Alberto and Alessandro. To the generations to come.
To wear a product bearing this emblem is to embrace Italian craftsmanship, cultural depth, and timeless elegance. It is to carry with you not just a brand, but a living legacy.