OF THE ARTIOLI BRAND
It all started in Ferrara ….
By blending tradition and technology, Artioli products attained results that were unimaginable at the start of Severino’s career when in 1912 he began to work in the shoe shop of his first master shoemaker in Ferrara. At that time shoemakers worked with few tools which allowed them to obtain only certain limited homogeneity in product and finish; Severino became quickly prominent inventing and improving innovative tools and production processes together with expert mechanics, which gradually implemented shoemaking techniques over the years.
Then it was Vito who in the 50’s invented the slip-on shoe with elastic under the tongue, allowing the fit to be adjustable to different types of feet, as well as elastic lacing permitting the lace up of Oxford and Derby to fit as easily as the slip-on models. He created the first metal trims, making prototypes in cire perdue following the example of the great Benvenuto Cellini, to embellish vamps and often even heels and outsoles, revolutionizing the look of a shoe and which prompted the start-up of artisanal production of metallic accessories for footwear. He also conceived new finishing irons to create new profiles in refinishing the sole edges which quickly became a classical item adopted by everyone.
It was in 1990, when Andrea started up in the company, that the “Maison” presented its comfortable casual line called “Andrea by Artioli”, a shoe that would fit almost as if it was made to size, because it was tubular and, like a glove, would adapt and conform to the foot wearing it. To match their fine footwear, Andrea also created belts in the same leathers with precious buckles, together with lines of wallets, bags, luggage, gloves, jackets, coats. All of this was inspired by fashion’s will to see a man dressed in a refined, elegant and sophisticated manner. The new line “Years 2010” was launched, an extremely innovative technical revelation based on much research, study and experimentation, introducing the systems “One shoe two fittings” and “Dry feet every day”, which allow a double fit and ensure fresh feet even in hot weather. Artioli is now able to open flagship stores around the world that offer the full range of clothing and leather accessories, personalized style and blended with the Italian lifestyle.